TJP EV Special Report
Job Description
Responsible for creating designs for Jakarta Post's special report about electric vehicle development in Indonesia, ranging from report logo, social media content, and report covers.
Timeline
Apr. 2023 - May. 2023
Category
Social Media Design, Logo Design
Role
Illustrator
Tools
Adobe Photoshop, Figma​
Background
What is The Jakarta Post?
The Jakarta Post is an English-language newspaper that is published on a daily basis in Indonesia. Found in 1983, it is owned by PT Niskala Media Tenggara and is headquartered in Jakarta, the capital city of the country. The Jakarta Post has received numerous accolades and is recognized as the prominent English-language daily newspaper in Indonesia.
The goal of the EV Special Report project is to analyze EV appeal and constraints, explore the state of EV supply chain development in Indonesia, assess environmental impact and congestion concerns, provide a supply chain narrative with data and expert insights, and address additional environmental challenges in the process.
Background
What's the problem?
TJP has its own team that usually takes care of graphic design for their social media outlets. However, this special report project has a limited time window and they need more hands that could help.
TJP needs the help of an agile freelance designer who can produce consistent and creative designs to match their report's narrative.
In April of 2023, I applied to assist as a freelance graphic designer duration of 1 month in a work from home environment, working and assisting the social media lead.
Therefore, I need to...
Create visual designs and assets for report covers, social media content, according
to the brief given and make sure the branding stays consistent between designs.
Workflow
Design Process
For this project, I only took care of designing the logo, cover for EV Introduction Video, and designs for EV Pre-Content 1. Each design deliverables has their own briefs I need to abide by.
First is the logo. The logo needs to look distinctive and include the words 'Special Report' and 'EV'. I created several logo drafts, with some inspired by the concept of a wheel + electricity, and some taking the simple approach of emphasizing the electric part of electric vehicles.
Next up is the cover for EV Introduction Video, which is a video that gives a brief overview of what topics the special report is going to tackle. The brief required the visuals to be simple, showcasing a real life object or picture and playing with typography.
After that, I needed to design the cover and visuals for Pre-Content 1: Current State of EV. It's a social media carrousel post for Instagram.
Solution
Design Results
After being validated by the social media lead and doing revisions if required, here are the chosen designs and finished results.
This is the chosen logo for the special report, alongside the black and white options.
These are the cover designs for the EV Pre Introduction video available in 9:16 and 16:9 dimensions.
Last but not least, these are the designs for the Instagram Feed post for Pre-Content 1. You can slide to each slides above or see the designs here on the Jakarta Post's Instagram. The designs had inspirations from foreign news outlets like New York Times, and it was important to make the designs look simple, but clear and modern.
Thanks for reading!
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