Aura Seizure Helper
Job Description
Responsible for creating designs for daily Instagram Feed and Story posts, designs for events and publications, and doing content research for epilepsy awareness and education.
Timeline
Sep. 2021 - Dec. 2021
Category
Social Media Graphic Design
Role
Graphic Designer
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma
Background
What is Aura Seizure Helper?
Aura: Seizure Helper is an app designed to help people with epilepsy. Aura helps users by alerting their surroundings, and providing proper emergency care protocols when seizure attacks are going to happen. Aura was a product developed in Apple Developer Academy @BINUS Cohort 2020.
It was also one of the selected apps to receive further development courtesy of Apple Catalyst Program, and had won the 2021 IdenTIK Competition held by Kominfo in the Corporate Social Responsibility category.
Background
What's the problem?
Personal commitments and activities preoccupy the designers of Aura who are trying to juggle between having full-time jobs and also keeping Aura's social media presence alive.
Aura needs the help of a freelance designer who can help them maintain daily posting schedules and spread education and awareness of epilepsy to its audiences.
In September of 2021, I applied to assist as a freelance graphic designer and content researcher for the duration of 3 months in a work from home environment.
So, the goal is...
To research and create interactive, educational designs and content for Aura Seizure Helper's Instagram while maintaining a consistent brand identity across designs.
Workflow
Design Process
When taking over for a brand, I always keep in mind of the brand guidelines and rules set by the brand owners. The first thing I did was gather references of previously released posts. After that, I start designing by analyzing the content brief to prepare a good image of how the final results are going to be.
Both content planning and design are done in Figma, so it's easier to switch back and forth and make sure everything matches up correctly. Content types are categorized into educational, poll, interactive, motivational, among others.
In another Figma page, designs are made and grouped based on their week of posting. There, I can also compare newly designed posts and put them inside an auto-layout mock up of the Instagram page so I could adjust designs accordingly and make sure nothing looks out of place.
In another Figma page, designs are made and grouped based on their week of posting. There, I can also compare newly designed posts and put them inside an auto-layout mock up of the Instagram page so I could adjust designs accordingly and make sure nothing looks out of place.
Solution
Design Results
Here are some of my selected designs of Aura's Instagram feed and story posts after revisions and final touches are applied. Note: some feed designs are supposed to be carrousel content.
Thanks for reading!
Want to see my OCD-themed webcomic brand campaign, or my designs for Jakarta Post's special news coverage about electric vehicles in Indonesia? Click here to go to the main page.
Let's collaborate together.